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Joe     WINT


Lactaid

Sometimes the things we love hurt us the most.
But love should never hurt — even if you’re a lactose intolerant mouse.  
 
 



OOH:



Social  Videos:



On socials the mouse will reach out to the most heartbroken people and help them feel better.








The Lactaid Mouse will become a relatable symbol for the lactose intolerant community.















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