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Joe     WINT





Coppertone
When you put on Coppertone, you overpower the most powerful entity in the universe.


OOH: 
We’ll reintroduce sun dials to remind people to cast their shadows on the sun.



Social: We’ll get J. Cole to drop a diss track and take entries for a chance to be featured.













Pre-Rolls:  The inner-monologue of he who has conquered the sun.



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